Home Broadband 2010 by Aaron Smith, August 11, 2010
“After several years of double digit growth, broadband adoption slowed dramatically in 2010. African-Americans experienced broadband adoption growth in 2010 well above the national average After several consecutive years of modest but consistent growth, broadband adoption slowed dramatically in 2010. Two-thirds of American adults (66%) currently use a high-speed internet connection at home, a figure that is not statistically different from what The Pew Research Centers Internet & American Life Project found at a similar point in 2009, when 63% of Americans were broadband adopters.
The lack of growth in broadband adoption at the national level was mirrored across a range of demographic groups, with African-Americans being a major exception. Broadband adoption by African-Americans now stands at 56%, up from 46% at a similar point in 2009. That works out to a 22% year-over-year growth rate, well above the national average and by far the highest growth rate of any major demographic group. Over the last year, the broadband adoption gap between blacks and whites has been cut nearly in half.”
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