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Pew Internet Releases Online Shopping Report

Press release: “Most online Americans view online shopping as a way to save time and a convenient way to buy products. At the same time, most internet users express discomfort over a key step in online shopping – sending personal or credit card information over the internet. According to the Pew Internet Project’s September 2007 survey…The report, entitled Online Shopping: Internet users like the convenience but worry about the security of their financial information, finds that two-thirds (66%) of online Americans have at one time bought a product online. If online Americans did not have such high levels of concern about sending personal or credit card information over the internet, the report estimates that the share of internet users buying products online could be as much as 3 percentage points higher, or 69%.”

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