Presentation by Pete Blackshaw: CMO, NM Incite, a Nielsen-McKinsey Company and Lee Rainie: Director, Pew Internet Project
“The media ecology has changed so profoundly that the people formerly known as consumers are a new breed. They allocate their attention differently. They approach the product research differently. They move into a buying frame of mind differently. And they are prepared to discuss their buying experiences on a vastly different scale. These changes occur because people inhabit a variety of media spaces, depending on their circumstances and frame of mine. Their expectations about encountering brands are shaped by those media spaces and by their ability to influence the character of those spaces.
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