35% of American adults own a smartphone – One quarter of smartphone owners use their phone for most of their online browsing. Aaron Smith, Senior Research Specialist, 7/11/2011. “Several groups have higher than average levels of smartphone adoption, including:

• The financially well-off and well-educated – 59% of adults living in a household earning income of $75,000 or more are smartphone owners; 48% of those with a college degree own smartphones.
• Those under the age of 45 – 58% of Americans between the ages of 25 and 34 now own a smartphone as do 49% of those ages 18-24 and 44% of those ages 35-44. Even among those with a household income of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.
• African-Americans and Latinos – 44% of blacks and Latinos are smartphone users.