The Verge: “Perplexity is launching a program to share ad revenue with publishing partners following weeks of plagiarism accusations. Perplexity’s “Publishers’ Program” has recruited its first batch of partners, including prominent names like Time, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and Automattic (with WordPress.com participating but not Tumblr). Under this program, when Perplexity features content from these publishers in response to user queries, the publishers will receive a share of the ad revenue. Publishing partners will also get a free one-year subscription to Perplexity’s Enterprise Pro tier and access to Perplexity’s developer tools, plus insights through Scalepost.ai, a new AI startup that helps secure partnerships between AI companies and publishers and provides data such as how frequently a publisher’s articles appear in search queries. Dmitry Shevelenko, Perplexity’s chief business officer, declined to share exact deal terms but said that the revenue share is a multiyear agreement with a “double-digit percentage,” consistent across all publishers, with especially favorable terms for the initial partners. Perplexity spokesperson Sara Platnick added that payments are made on a per-source basis, meaning publishers are compensated for each article used in responses. The program will temporarily provide cash advances on revenue to publishers as Perplexity builds a long-term advertising model. The advances aren’t a licensing fee for content like OpenAI’s deals…”
See also TechCrunch: Perplexity details plan to share ad revenue with outlets cited by its AI chatbot
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