“The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars. The Media Insight Project, a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, has undertaken what we believe is one of the largest efforts ever to understand who subscribes to news, what motivates them, and how creators of journalism can engage more deeply with consumers so more people will subscribe. This, the first report in that series, is based on in-depth formative interviews with news consumers in three cities and a nationally representative survey, informed by those interviews, of 2,199 American adults conducted between February 16 and March 20, 2017. The study finds that slightly more than half of all U.S. adults subscribe to news in some form—and roughly half of those to a newspaper. And contrary to the idea that young people will not pay for news because information on the internet is free, nearly 4 in 10 adults under age 35 are paying for news…”