Google proposal: “The Newspaper Association of America’s Request for Information “seeks to gather information about the products and services available from qualified providers with expertise in helping local online publishers additionally monetize digital content, either through transactions (pay for content) and/or through collection of user data for enhanced advertising targeting or other ‘access to content programs.” This document identifies Google’s capabilities in these areas, highlights our planned and existing tools, lays out our vision for what this ecosystem might look like, and hopefully opens the door to more detailed discussions with the NAA and individual publishers. Google believes that an open web benefits all users and publishers. However, “open” need not mean free. We believe that content on the Internet can thrive supported by multiple business models — including content available only via subscription. While we believe that advertising will likely remain the main source of revenue for most news content, a paid model can serve as an important source of additional revenue. In addition, a successful paid content model can enhance advertising opportunities, rather than replace them.” [Nieman Journalism Lab]