Via Brookings – “The path toward sustainable journalism is being undermined by terrible data, argues Tom Rosenstiel in this paper which contends that the metrics used to understand publishing were designed for other purposes and offer little information that is useful to journalists or publishers. For instance, page views can tell a publisher how many times an individual piece of content was viewed, but not why it was viewed. Nor does a page view indicate whether consumers found that content valuable or an annoying waste of time they were teased into viewing.”