NeuStar.com, manager of the “.kids.us” domain, has another government contract that highlights its competitive edge in the realm of data collection, according to a July 8, 2002 article in Forbes. The company owns a database of 160 million telephone numbers for North American customers, and it routinely updates telecom companies when changes and additions occur. Future implications of monetizing this database include repurposing and interfacing phone numbers to become part of a larger data stream connecting consumers email, web, cell-phone, and pager information for e-commerce transactions.