Television Internet and Mobile Usage in the U.S. Three Screen Report, Volume 7 • 4th Quarter 2009 – Highights:

• “Consumers are adding video platforms to their weekly schedule, rather than replacing them.
• Each week the typical American consumes almost 35 hrs of TV, 2 hrs of timeshifted TV, 4 hrs of internet, 22 minutes of online video and 4 minutes of mobile video.
• Cross-media usage creeps up with 59% of Americans now using TV and internet simultaneously at least one time per month, spending 3.5 simultaneous hours each month on both.
• Americans continue to increase their video use to new levels – TV +1%, timeshifting +25%, online video +16%.
• The heaviest timeshifters (DVR users) are Adults 25-34 and the lightest are A65+.”