Google targeted by search engine rivals: “The steady growth has turned Google into one of the Internet’s biggest success stories, and made the still relatively small company of 1,000 employees a target for some formidable foes. Both Yahoo! and Microsoft are searching for ways to steal Google’s thunder in a showdown that could reshape the way people find their way around the Internet.”
If You Liked the Web Page, You’ll Love the Ad: “When serving ads for content sites, both Overture and Google employ technology that infers the topic of a page by scanning for words and phrases, searching through a database of tens of thousands of advertisers, then delivering a relevant text ad.”
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