Press release: “One of the latest reports from Javelin Strategy & Research shows why financial institutions must engage in blogging now, and provides specific steps for assessing this powerful new brand-building and customer-connection capability into 2008-10 strategic plans. According to the study of over 3,500 consumers, one in five online consumers read blogs, yet blogs are offered by less than 1% of financial institutions. Result: banks are largely losing control of discussion about themselves in the ‘blogosphere’. Old-line bankers will find that none of the long-standing customer interaction rules apply to blogging, yet the new capability offers crucial, low-cost marketing benefits available through no other method.”