“One SEO Company Sprout Social het published his latest listing of the best times to move to each of the company’s major social media platforms 20,000+ customer base, using the platform to schedule and post online. By analyzing this data, Sprout determined the best times to post based on when content sees the highest engagement rates – which is slightly different from the information you get from insights on the platform, as the reports are usually based on when users are active in the app. This may make Sprout’s report a more accurate indication of the best times to post for optimal engagement – but it’s always worth noting with these ‘best times’ reports that the information provided is generic and is based on a broad data set. The best times you can post are relative to your unique audience and their habits, yet data reviews like these can help you guide your messaging strategy and help you make the best use of your best cadences to get your results to improve. Here’s what Sprout found in analyzing last year’s data – and another important caveat:  The times listed refer to Central Time Zone (CST). These trends are likely to apply in other regions as well, but it is worth explaining this note in advance…”