Pollingreport.com, June 28, 2007: “A decade ago, Fabrizio, McLaughlin and Associates (FMA) released its groundbreaking study entitled “The Elephant Looks in the Mirror.” The study took a critical look at the core beliefs of the GOP and broke the party down into issue and principle based segments. That study became a roadmap for many in the Party and Media in understanding the rank and file GOP. Now FMA has again conducted a national study of GOP voters [The Elephant Looks in the Mirror 10 Years LaterA Critical Look at Today’s Grand Old Party] to take a fresh look at the GOP and where it stands 10 years later — what is the same, what has changed and what is new.”