Google Blog: “Europe is gearing up for a challenging winter – with rising prices and pressures on the European grid, driven by Russia’s illegal war in Ukraine, further driving the need for secure, reliable, sustainable and affordable energy sources. We know that energy security and affordability are top of mind for many across Europe right now. People are turning to Google to ask questions about conserving energy and managing their costs. In the UK, a year ago just one in ten searches on the topic of energy prices was a ‘why’, ‘how’ or ‘when’ question – now it’s one in four. In Germany, we’ve seen search interest trending for queries like ‘how to save natural gas’, ‘heating cost’ and how to save energy – while in Belgium, searches for ‘how to save on gas’ are up more than 5,000% since this time last year. In times of uncertainty, people turn to Google for help and information. As people look for new ways to stay on top of their energy consumption and keep costs manageable, we’re launching a new feature in 29 countries and 22 languages across Europe to enable people to find relevant and actionable information to help them navigate this crisis and save energy…”
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