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Nearly 60% of Google searches end without a click in 2024

One more time…but likely not the last time…please stop using Google. Via Search engineLand. Nearly 60% of Google searches end without a click in 2024 – “A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results. This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush…The report. 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.”

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