“Mozilla’s Annual Consumer Creep-O-Meter distills what’s good, what’s bad, and what’s just plain creepy in the world of consumer tech. Since 2017, Mozilla has published 15 editions of *Privacy Not Included, our consumer tech buyers guide. We’ve reviewed over 500 gadgets, apps, cars, and more, assessing their security features, what data they collect, and who they share that data with. In 2023, we compared our most recent findings with those of the past five years. It quickly became clear that products and companies are collecting more personal data than ever before — and then using that information in shady ways.

• Big Picture Trends
• Best & Worst Products
• By the Numbers – In numbers, that translates to 75.6/100, with 100 being the most creepy. Our annual benchmark measures the current state of digital privacy — and what direction it’s trending.”