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Merkle View from the Social Inbox 2010 – Email Prevails

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Merkle View from the Social Inbox 2010 – Actionable Information for Marketers From the Annual Consumer Email & Digital Media

  • “The rapid adoption of social networking, one of the leading applications of social media, is changing online personal communication. Sites such as Facebook have grown exponentially in popularity across demographics. But the recent growth did not seem to have a dramatic impact on the time consumers spent with personal email as compared to last year, according to Merkle’s annual View from the Inbox study of email and related digital media. The findings from this study, an online survey of 3,281 U.S. adults age 18+ conducted during the fall of 2009, have implications for marketers who are interested in social marketing strategy.”
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