“Historically, women have been more avid users of social media than men – a finding consistent across several Pew Research Center surveys. In fact, in November 2010, the gender gap was as large as 15 percentage points. More recent data, however, show that these differences are no longer statistically significant. A new Pew Research Center analysis finds that a similar share of men and women say they used social networking sites this year, consistent with what we found in 2014. Some 73% of online men use social media, which is on par with the 80% of online women who say they do so. Although the overall percentage of men and women who report using social media is now comparable, there are still some gender differences on specific platforms. Pinterest, Facebook and Instagram have a larger female user base, while online discussion forums like Reddit, Digg or Slashdot attract a greater share of male users. Gender differences on Twitter, Tumblr and LinkedIn are not significant.”