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Meet ‘Link History,’ Facebook’s New Way to Track the Websites You Visit

Gizmodo: “Facebook recently rolled out a new “Link History” setting that creates a special repository of all the links you click on in the Facebook mobile app. Users can opt-out, but Link History is turned on by default, and the data is used for targeted ads. As lawmakers introduce tech regulations and Apple and Google beef up privacy restrictions, Meta is doubling down and searching for new ways to preserve its data harvesting empire. The company pitches Link History as a useful tool for consumers “with your browsing activity saved in one place,” rather than another way to keep tabs on your behavior. With the new setting you’ll “never lose a link again,” Facebook says in a pop-up encouraging users to consent to the new tracking method. The company goes on to mention that “When you allow link history, we may use your information to improve your ads across Meta technologies.” Facebook promises to delete the Link History it’s created for you within 90 days if you turn the setting off. According to a Facebook help page, Link History isn’t available everywhere. The company says it’s rolling out globally “over time.” This is a privacy improvement in some ways, but the setting raises more questions than it answers. Meta has always kept track of the links you click on, and this is the first time users have had any visibility or control over this corner of the company’s internet spying apparatus. In other words, Meta is just asking users for permission for a category of tracking that it’s been using for over a decade. Beyond that, there are a number of ways this setting might give users an illusion of privacy that Meta isn’t offering.”

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