“An analysis of videos suggested by the site’s recommendation engine finds that users are directed toward progressively longer and more popular content…A majority of Americans across a wide range of demographic groups are YouTube adopters, with younger Americans standing out as especially avid users of the site. A new Pew Research Center survey of U.S. adults finds that these users are turning to YouTube for much more than entertainment. Roughly half of YouTube users say the platform is very important for helping them figure out how to do things they’ve never done before. That works out to 35% of all U.S. adults, once both users and non-users of the site are accounted for. And around one-in-five YouTube users (representing 13% of the total adult population) say it is very important for helping them understand events that are happening in the world…”