Wired: “In the never-ending battle against online impersonation scams, the professional social media platform LinkedIn announced today a set of new verification features that enable users to authenticate aspects of their identities and job histories. Crucially, users will now have a few different options to verify their identity and current jobs on LinkedIn. That way, if someone tries to make a copycat LinkedIn account, there can be clear differences between the imposter account and the verified profile. LinkedIn facilitates verification in three ways that are all free to individual users. The most low-key option launching today is to verify your current employer by receiving a security code on your work email and entering it into LinkedIn. The social media platform has recently been piloting this work email verification feature with a small group of companies. The second option is to verify your identity on LinkedIn through the airport security service Clear. The authentication company will take your United States phone number and government-issued ID and use the information to verify your name. You have to weigh whether you want to trust a third party like Clear with your personal data, but the option might be particularly appealing if you already use the company for travel verification and they have your data on file anyway. The third verification feature allows users to confirm their name and current employer through the Microsoft Entra Verified ID credential, a workplace identification platform Microsoft launched last year. This option will have a slower rollout, and it will be available at the end of the month to employees at a few dozen pilot companies that are already enrolled in Entra. Once you add any of these verifications to your LinkedIn account, a new Verification field will show on your profile with details…”
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