Sherwood: “LinkedIn may not be the first platform you think of when you think about our modern obsession with social media. But the site’s strange mix of job postings, constant spam, professional advice you didn’t ask for, humble and not-so-humble bragging, as well as the occasional actually useful bit of professional connection or networking has quietly turned itself into a gold mine for its owner, Microsoft. Though spending too long on the site might have you reaching to submit a contribution to “r/LinkedInLunatics” — a Reddit forum where people post the most insane things they see on the platform — the truth of the matter is that more professionals are engaging on LinkedIn. Last week, Microsoft revealed that the site is seeing record engagement, with comments on the platform up 37% year over year. Moreover, millions of people have now signed up for LinkedIn Premium; the company revealed that it’s earned more than $2 billion in revenue from its AI-laden premium service in the last 12 months. Indeed, LinkedIn more broadly contributes healthily to Microsoft’s bottom line — the division delivered $16 billion in revenue in 2024, more than The New York Times, Zoom, and Docusign put together…”