Library of Congress Blog: “A quiet place for study and reflection” is one answer that might spring to mind. If you take advantage of story times and author talks, you might say, “A social place for programs and gatherings.” Our view here at the Library of Congress is the image of a treasure chest, filled with limitless information and services, ready to explore and amaze if you open it up. So today, the Library of Congress is introducing a new visual brand that seizes on this concept and amplifies it. It can change to feature different collection items, stories, images and sounds. The potential is limitless, like the Library itself. What does this mean for you? The launch of this new visual brand coincides with the upcoming release of the Library’s new strategic plan, a user-centered plan that will drive the Library’s direction over the next five years. The plan aims to make the Library’s collections and services more accessible to more of you. A fresh visual identity is intended to signal that something new is happening here, and we want you to be a part of it. In the coming weeks, we will share not only our new strategic plan, but a series of other announcements reflecting our goal to make the nation’s library a place you can connect with in new and meaningful ways. What is a library? There is no right or wrong answer. But we hope in the coming months and years you will come to think of the Library of Congress as part of your answer….”