Jennifer Marsh @legalytical – “In the legal world, there’s a common refrain that lawyers don’t like technology. But that’s not true. During the early part of my career, I witnessed how lawyers changed the way they researched, moving from using books to researching online. While this change happened many years ago, it was incredibly significant. So significant, we should still analyze the strategies used to make that change happen and apply what we learn to products being developed today. In the following post, I will set the scene for this change. Then, I will explain the observable strategies used by the West Group[1] that made this change possible. Finally, I will enumerate the key takeaways still applicable to those developing in the legal industry today.”