Kevin O’Keefe: “I use Twitter more to give shout outs to the good stuff being done by others than to broadcast about LexBlog and our doings. I’ve always had a hard time believing I did something that qualified for bragging. Maybe that’s my Irish Catholic roots and my being an entrepreneur my whole life — nothing’s ever good enough and there’s no reason not to feel guilty. Selfishly though, it just always felt good to make others feel good about what they’re doing. Lawyers, the organizations supporting access to legal services and the innovators bringing us the future of the law also need an attagirl or attaboy now and again. Turns out that sharing the good of others, rather than talking about my company and our products, is the most effective method of business development I have ever used. Dale Carnegie, in one of the best-selling books of all time, ‘How to Win Friends and Influence People’ laid out six business principles for making people like you – an essential he believe needed for business development. Each of Carnegie’s points apply to how you as a lawyer can use Twitter to make people like you…”