“U.S. Senators Amy Klobuchar (D-MN) and John Kennedy (R-LA) [on April 24, 2018] announced privacy legislation that will protect consumers’ online data. Social media and other online platforms routinely capture users’ behavior and personal information, which is then used to help advertisers or other third parties target those users. The bipartisan legislation would require companies to make privacy disclosures clearer and more transparent, give consumers the right to control their own data by allowing people to opt-out of having their data collected, and require companies to notify consumers of a privacy violation within 72 hours.  Specifically, the legislation:

• Requires terms of service agreements to be in plain language,
• Ensures users have the ability to see what information about them has already been collected and shared,
• Provides users greater access to and control over their data,
• Gives consumers the right to opt-out and keep their information private by disabling data tracking and collection,
• Mandates that users be notified of a privacy violation within 72 hours,
• Offers remedies for users when a privacy violation occurs,
• Requires that online platforms have a privacy program in place…”