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It’s the End of the Web as We Know It

The Atlantic [unpaywalled] – A great public resource is at risk of being destroyed. By Judith Donath and Bruce Schneier: “The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection. But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences. To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on…The arrival of generative-AI tools has introduced a voracious new consumer of writing. Large language models, or LLMs, are trained on massive troves of material—nearly the entire internet in some cases. They digest these data into an immeasurably complex network of probabilities, which enables them to synthesize seemingly new and intelligently created material; to write code, summarize documents, and answer direct questions in ways that can appear human. These LLMs have begun to disrupt the traditional relationship between writer and reader. Type how to fix broken headlight into a search engine, and it returns a list of links to websites and videos that explain the process. Ask an LLM the same thing and it will just tell you how to do it. Some consumers may see this as an improvement: Why wade through the process of following multiple links to find the answer you seek, when an LLM will neatly summarize the various relevant answers to your query? Tech companies have proposed that these conversational, personalized answers are the future of information-seeking. But this supposed convenience will ultimately come at a huge cost for all of us web users…”

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