Robertson, Christopher T. and Cohen, I. Glenn and Lynch, Holly Fernandez, Introduction to Nudging Health: Health Law and Behavioral Economics (July 6, 2016). Nudging Health: Health Law and Behavioral Economics, Forthcoming; Arizona Legal Studies Discussion Paper No. 16-20. Available for download at SSRN: http://ssrn.com/abstract=2805664

“This introductory chapter to the edited volume “Nudging Health: Health Law and Behavioral Economics” (I. Glenn Cohen, Holly Fernandez Lynch, Christopher T. Robertson, eds.) introduces the potential benefits, drawbacks, and possibilities for using the tools of behavioral economics – and particularly behavioral law and policy – to improve human health, exploring the policy alternatives to traditional “carrots and sticks” that may be utilized in the health sector. It also provides brief summaries of each chapter in the volume, along with a complete Table of Contents. From the book jacket: Behavioral nudges are everywhere: calorie counts on menus, automated text reminders to encourage medication adherence, a reminder bell when a driver’s seatbelt isn’t fastened. Designed to help people make better health choices, these reminders have become so commonplace that they often go unnoticed. In Nudging Health, forty-five experts in behavioral science and health policy from across academia, government, and private industry come together to explore whether and how these tools are effective in improving health outcomes. Behavioral science has swept the fields of economics and law through the study of nudges, cognitive biases, and decisional heuristics — but it has only recently begun to impact the conversation on health care. Nudging Health wrestles with some of the thorny philosophical issues, legal limits, and conceptual questions raised by behavioral science as applied to health law and policy. The volume frames the fundamental issues surrounding health nudges by addressing ethical questions. Does cost-sharing for health expenditures cause patients to make poor decisions? Is it right to make it difficult for people to opt out of having their organs harvested for donation when they die? Are behavioral nudges paternalistic? The contributors examine specific applications of behavioral science, including efforts to address health care costs, improve vaccination rates, and encourage better decision-making by physicians. They wrestle with questions regarding the doctor-patient relationship and defaults in healthcare while engaging with larger, timely questions of healthcare reform. Nudging Health is the first multi-voiced assessment of behavioral economics and health law to span such a wide array of issues — from the Affordable Care Act to prescription drugs.”