“Blog use has grown significantly in the past year — online consumers who regularly read blogs increased from 2% in 2003 to 5% in 2004. Although half of all online consumers have never heard of blogging, consumers who use blogs will become an attractive target group for marketers. Blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Forrester recommends that companies develop blogging plans in four strategic areas: 1) monitoring blogs; 2) letting employees blog on their own; 3) supporting internal blogs; and 4) creating external, public blogs.” [From the Forrester IT First Look, December 1, 2004]