Fast Company – “Most social media platforms have devolved into a network of bottom-feeders and rage-baiters. Yet somehow, Pinterest has kept its joy.  According to Sprout Social’s 2024 content strategy report, more than half of social users think of Pinterest as “more positive” than other platforms. When Bill Ready became Pinterest’s CEO in 2022, he shared his vision for a kinder, more upbeat social network. His plan seems to be working—and it’s keeping advertisers happy, too…“A key difference between Pinterest and other platforms is that we do not optimize for time spent, but rather time spent well—time spent on joyful, inspiring experiences,” Ready writes. “We’re betting on hope, not hatred as the driver of engagement on Pinterest.” Pinterest’s lighthearted outlook also happens to be a boon for advertisers. Research shows that when consumers are in a positive mood they’re more likely to see the value of a purchase. If Pinterest makes its users happy, they could be more willing to buy. Better yet, social users are open to increased advertising on the app. Per Sprout Social’s report, a quarter of respondents wanted more brands to use the platform…”