MIX: “A few years ago, archiving specialist Iron Mountain Media and Archive Services did a survey of its vaults and discovered an alarming trend: Of the thousands and thousands of archived hard disk drives from the 1990s that clients ask the company to work on, around one-fifth are unreadable. Iron Mountain has a broad customer base, but if you focus strictly on the music business, says Robert Koszela, Global Director Studio Growth and Strategic Initiatives, “That means there are historic sessions from the early to mid-’90s that are dying.” Until the turn of the millennium, the workflow for record releases was simple enough. Once the multitrack was mixed, the 2-track master was turned into a piece of vinyl, a cassette tape or, starting in 1982, a compact disc, and those original tapes—by and large— then went into storage. Around 2000, with the advent of 5.1-surround releases, then in 2005 with the debut of the Guitar Hero video game, things started to get complicated. When rights holders went to the vaults to transfer, remix and repurpose some of their catalog tracks for these new platforms, they discovered that some tapes were deteriorating while others were unplayable. Not all assets had been stored under optimum conditions. Some recordings had been made on machines that were now obsolete, in formats that could no longer be easily played. And some recordings were missing. In short, for the past 25 or more years, the music industry has been focused on its magnetic tape archives, and on the remediation, digitization and migration of assets to more accessible, reliable storage. Hard drives also became a focus of the industry during that period, ever since the emergence of the first DAWs in the late 1980s. But unlike tape, surely, all you need to do, decades later, is connect a drive and open the files. Well, not necessarily. And Iron Mountain would like to alert the music industry at large to the fact that, even though you may have followed recommended best practices at the time, those archived drives may now be no more easily playable than a 40-year-old reel of Ampex 456 tape…”
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