The New York Times Wirecutter: “You’ve seen the prompt: If you’re using a shared or public computer, use incognito mode. It gives you a sense of security knowing that whatever sites you visit or passwords you type won’t be saved to the device—like skulking around in an invisibility cloak. But of course, nothing you do online is invisible. Private browsing (aka incognito mode) is a great way to prevent your web browser from saving what you do. But to call it privacy-focused is a stretch, and while your browser or device doesn’t log your movements in its history and cookies, that doesn’t mean the sites you visit don’t clock your behavior. Despite its name, you’re not really incognito, and you may want to dial back your confidence in what these modes really do…”