Google Blog: “As part of a collaboration between Google, photo industry consortium CEPIC, and IPTC, the global technical standards body for the news media, you can now access rights-related image metadata in Google Images. It’s traditionally been difficult to know the creator of images on the web, as well as who might own the rights. This information is often part of image metadata, and is key to protecting image copyright and licensing information. Starting today, we’ve added Creator and Credit metadata whenever present to images on Google Images. To see this information on Google Images, you can click on the “Image Credits” link to view the metadata fields. Over the coming weeks, we will also add Copyright Notice metadata. Also in partnership with CEPIC and IPTC, we hope to create better usage guidance for photographers, photo agencies and publishers to include copyright and attribution information in image metadata. For more on how to best implement IPTC metadata, refer to the IPTC Guidelines. Andrew Fingerman, CEO of PhotoShelter, a provider of digital asset management tools for photographers and brands, describes why this is a big step for Google Images: “Employing IPTC metadata standards in Google Images results will help ensure proper attribution of credit and support photographers’ copyright, while also boosting the discoverability of content and creators. This is a win for the professional photo community.”