The New York Times Opinion – By David Bornstein and Tina Rosenberg who are journalists and the creators of Fixes, an Opinion series highlighting solutions to social problems that ran from 2010 to 2021: “Some of my favorite columns were about how to take old ideas or existing products and get them to new people. As one of our columns put it, “Ideas Help No One on a Shelf. Take Them to the World.” There are proven health strategies, for example, that never went anywhere until some folks dusted them off and decided to spread them. It’s not glamorous to copy another idea. But those copycats are making a big difference…”
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