OUPBlog – “Social media is one of the best ways to reach a wide audience in this digital day and age. There are plenty of examples of fantastic feeds being run by librarians, but how can you replicate their success? We asked Claire Pickering, librarian at Wakefield Libraries in the UK, to share her top 10 tips [please read the entire article for details]:
1. Define the audience for your site and play to it
2. Don’t overstretch yourself
3. Keep your web 1.0 offering up-to-date
4. Manage your channels using a dashboard
5. Use the full potential of social media
6. Schedule content to save time and brain power
7. Increase your followers with retweets and interactions
8. Seize the zeitgeist and piggyback big campaigns to get more exposure
9. Allow partners to use your channels
10. Have fun on your social media feed…”

See also “Orkney Library and Archive has been named as ‘Library of the Year’ at this year’s Bookseller Industry Awards. The annual accolade, awarded in association with the Reading Agency, aims to find the best library in Britain, to spotlight the individual librarians that make it such a success and to celebrate the vital role that libraries play in encouraging reading. The service also has an award winning Twitter account that is hugely popular.”