From this posting by James Snell, a member of the IBM’s Software Standards Strategy Group: “…IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of “blogging”…So with IBMers blogging both inside and outside our Intranet environment, recognizing full well that it was time to formalize their support for what many of us had been doing for quite some time, the corporate communications and legal teams worked collaboratively with the IBM Blogging Community to draft the Corporate Blogging Guidelines copied below. The core principles — written by IBM bloggers over a period of ten days using an internal wiki — are designed to guide IBMers as they figure out what they’re going to blog about so they don’t end up like certain notable ex-employees of certain notable other companies.”
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