Wired: “Google’s admission that, yes, it does track you while you’re in Chrome’s Incognito mode, is just the latest in a long line of unsettling revelations about just how keenly Big Tech keeps an eye on our movements every time we connect to the internet. Billions of data records will now be deleted as part of a settlement to a class action lawsuit brought against Google. As we’ve written before, Incognito mode and the equivalent modes offered by other browsers aren’t as secure as you might think, particularly if you start signing into accounts like Google or Facebook. Your activities and searches as a logged-in user on large platforms can still be recorded, primarily to create advertising that’s more accurately targeted toward your demographic. Google, for its part, says it’s transparent about what data it’s storing and why—and in recent years it has made it easier for users to see and delete the information held about them. To really lock down your privacy and security, though, it’s best to switch to a browser not made by a company that earns billions of dollars selling ads. And there are alternatives: Below we recommend several browsers built with user privacy and security as a priority. Even better, in many cases they can import data such as bookmarks and passwords from your current browser—Google Chrome, for example…”
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