Wired [read free]: “…There are ways to increase your privacy on Google’s platforms, like using privacy-focused browsers, privacy-focused alternatives to Google Maps, auto-deleting your web history after a certain time period, or simply limiting the amount of data the company collects in the first place by opting out of features like web-based email and location awareness. (And you should know that using your browser’s incognito mode isn’t as sneaky as you think it is.) If you’re serious about getting off the data collection grid, there’s a bevy of other privacy focused search options at your disposal. So if you want to use a search engine that doesn’t keep track of your queries, serve your data to advertisers, or change your search results based on what it thinks you’ll like, you’ve got some options…”