Wired, Jameson Rich: “…Elon Musk’s degradation of Twitter may seem like a loss, but social platforms aren’t built to last forever. My time on a 2000s illness blog taught me that…Veteran posters of any site, but especially Twitter, will recognize this pattern: While flailing to keep your audience interested, you transgress a boundary casually enforced by your readers, one that might have once been invisible. When a post is too personal, or too pathetic, or it misapprehends the balance of humor and viciousness, suddenly you’ve lost them. You recalibrate in the direction of prior success, unavoidably shaping yourself by the platform’s design. The inalterable message of the CarePage was, forgive the McLuhanism, inscribed into its medium. I only posted when I was sick, so my posts formed an image of me as someone who was perma-sick, perpetually returning to the hospital. In turn, my ability to interrogate my experience became limited by the strictures of the platform: If I was physically unwell, then I should at least affect an air of health and wait for the body to catch up with the mind. Visiting Twitter now feels much the same: Every joke is freighted with implications about the platform on which it was crafted. The whims and follies of the space dominate the conversation. Worst of all, as a veteran poster himself, Musk gives in to urges marked by his time as one of the rabble. The platform increasingly feels like a feedback loop amplifying its own worst impulses…”