BuzzFeedNews – Google-savvy reputation consultants will cover up arrests, poor customer reviews, and other image-killing content for the right price….

A BuzzFeed News investigation has found examples of executives, doctors, criminals, and even a Russian oligarch all benefiting from search engine manipulation campaigns to suppress negative content. In one example, the search results for Ian Leaf, a famous fraudster from the UK who also goes by Ian Andrews, are being influenced by an Ian Leaf persona that claims to be an expert in fraud prevention. This is a strategy to ensure positive content appears when people search for information about him and his crimes. The dubious Ian Leaf and Ian Andrews personas have also self-published books on Amazon to bolster their credibility and search results…”