Brennan Center – “Time-tested fact-checking practices will help limit the effectiveness and spread of misleading election information. Generative artificial intelligence is already being deployed to mislead and deceive voters in the 2024 election, making it imperative that voters take steps to identify inauthentic images, audio, video, and other content designed to deceptively influence their political opinions. While election disinformation has existed throughout our history, generative AI amps up the risks. It changes the scale and sophistication of digital deception and heralds a new vernacular of technical concepts related to detection and authentication that voters must now grapple with. For instance, early in the generative AI boom in 2023, a cottage industry of articles urged voters to become DIY deepfake detectors, searching for mangled hands and misaligned shadows. But as some generative AI tools outgrew these early flaws and hiccups, such instructions acquired greater potential to mislead would-be sleuths seeking to uncover AI-generated fakes. Other new developments introduce different conundrums for voters. For example, major generative AI and social media companies have begun to attach markers to trace a piece of content’s origins and changes over time. However, major gaps in usage and the ease of removing some markers mean that voters still risk confusion and misdirection.  Rapid change in the technology means experts have not reached consensus on precise rules for every scenario. But for today’s voters, here is the most important advice…”