The New York Times: How Smart TVs in Millions of U.S. Homes Track More Than What’s on Tonight: “… people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge. …”Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations. Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90 percent of people opted in…Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations…”