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How browser cookies make people more cautious online

Fast Company: “Website cookies are online surveillance tools, and the commercial and government entities that use them would prefer people not read those notifications too closely. People who do read the notifications carefully will find that they have the option to say no to some or all cookies. The problem is, without careful attention those notifications become an annoyance and a subtle reminder that your online activity can be tracked. As a researcher who studies online surveillance, I’ve found that failing to read the notifications thoroughly can lead to negative emotions and affect what people do online…”

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