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How Barnes & Noble turned a page, expanding for the first time in years

NPR: “The ghost of Barnes & Noble past meets the spirit of Barnes & Noble future in a single shopping center in a suburb of Baltimore. The new store in Pikesville, Md., separated by half a parking lot from its shuttered predecessor, is part of an unlikely plot twist: Barnes & Noble is staging its largest expansion in over a decade. After years on the brink of extinction, the book chain is planning to open some 30 new stores this year. Many are returning the retailer to areas it previously abandoned. In a few, Barnes & Noble is even taking over former Amazon bookshop. The retailer hopes this will turn a new leaf. Barnes & Noble sales have been rising, and last year grew more than 4%, according to Shannon DeVito, director of books. “What has changed is, I think, my hope that we’re going to be here for decades and decades and decades now,” she says.”

See also The New York Times – “Some Surprising Good News: Bookstores Are Booming and Becoming More Diverse. More than 300 bookstores have opened in the past couple of years — a revival that is meeting a demand for “real recommendations from real people.”

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