Nieman Lab: “…LinkedIn has been experimenting with newsletters as a way for individuals and companies to connect with readers. There are more than 143,000 newsletters on the platform, with over 500 million subscribers. At least 150 news publishers send newsletters out regularly, said Keren Baruch, LinkedIn’s director of product. “Social media platforms feel particularly volatile right now, especially for news publishers,” Juliet Beauchamp, MIT Technology Review’s engagement editor, told me. “LinkedIn is rare in that it seems like it’s actually prioritizing news on its site.” When you launch a newsletter, LinkedIn alerts all of your followers, which can help amass a subscriber base immediately. Newsletters also show up as posts in a user’s feed, which they can react to and comment on. Some publishers are repurposing content from existing newsletters for LinkedIn, while others are curating their newsletters specifically for the platform. I talked to 13 news outlets using LinkedIn newsletters. They don’t think LinkedIn newsletters will replace email newsletters any time soon. LinkedIn’s customization tools are limited. Publishers have little access to metrics data, and they don’t own their LinkedIn subscriber lists. There are also challenges on the user side. There is currently no newsletter discoverability feature. To report this story, I manually searched the LinkedIn page of any news publisher I could think of to figure out if they had an active newsletter or not (newsletters are prominently featured on a company’s profile). When you subscribe to a company’s newsletter, LinkedIn automatically follows the company’s page for you. That means all of that company’s content shows up in your news feed…”