The New York Times – If past experience (cough, blogs) is any indication, a shakeout is nigh. – “…Call him cynical, but Jordan Harbinger, host of “The Jordan Harbinger Show” podcast, thinks there is a “podcast industrial complex.” Hosts aren’t starting shows “because it’s a fun, niche hobby,” he said. “They do it to make money or because it will make them an influencer.”

…It’s no wonder that the phrase “everyone has a podcast” has become a Twitter punch line. Like the blogs of yore, podcasts — with their combination of sleek high tech and cozy, retro low — are today’s de rigueur medium, seemingly adopted by every entrepreneur, freelancer, self-proclaimed marketing guru and even corporation. (Who doesn’t want branded content by Home Depot and Goldman Sachs piped into their ears on the morning commute?) There are now upward of 700,000 podcasts, according to the podcast production and hosting service Blubrry, with between 2,000 and 3,000 new shows launching each month. In August William Morrow will publish a book by Kristen Meinzer, a co-host of the popular “By the Book” podcast. Its title: “So You Want to Start a Podcast.”…”