Google Blog: “Businesses often rely on phone calls to reach out to new customers and serve existing ones. But here’s the hang-up: customers often don’t answer the call if they don’t recognize the number. They worry it could be spam, or worse, a scam: a 2019 FTC report found that phone calls were the number one way people reported being contacted by scammers. While most people said they hung up on those calls, those who lost money reported a median loss of $1,000. Spam and scam calls erode trust in businesses and increase costs to consumers. Verified Calls aims to solve this problem by showing the caller’s name, logo, reason for calling and a verification symbol indicating the business has been authenticated by Google. This is done in a secure way—Google doesn’t collect or store any personally identifiable information after verification. Verified Calls is a feature on Google’s Phone app, which comes pre-loaded on many Android phones and will be available for download starting later this week on even more Android devices…”