With Amazon having significantly increased the stakes in the e-commerce arena with the recent introduction of their Search Inside the Book service, news that a formidable new adversary may be actively exploring entering the same market. An article from yesterday’s Publishers Weekly,The Amazoning of Google? Search Firm Looks for Book Content, indicates that “Google has said it has reached agreements that allow it to enter as many as 60,000 titles in its database and also presented extensive mock-ups to publishers of how book-relevant searches will look.”