Morning Consult – “Alphabet Inc.’s Google is taking steps toward ending its prohibition on advertising for cannabidiol products through a trial program that allows select companies in the budding hemp sub-industry to purchase ads on its platform, according to one CBD retailer that was asked to participate. Shedrack Anderson, co-founder of the CBD-infused skincare line Chilyo LP, said Thursday that Google approached him to be part of a “trial realm” of companies that could purchase advertising on the site through its Google Ads portal. He declined to say when Google made its overture or how many other CBD retailers are in the program.

Advertising on Google is currently prohibited for companies selling products containing CBD. The tech giant lists cannabidiol under its unapproved pharmaceuticals and supplements for its ad platform, so CBD brands have to rely on search engine optimization to appear higher in search engine results…”